Privacy Policy

1. Introduction

AssetNavigation Online ("we," "our," or "us"), registered under number 89755730 in Switzerland, is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://assetnavigation.online and use our strategic asset direction platform and services.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Complete contact forms or request consultations
• Download our white papers or educational materials
• Subscribe to our insights or newsletters
• Communicate with us via email, phone, or other channels
• Register for an account or access our platform

This information may include:

• Full name and contact details (email address, phone number, mailing address)
• Professional information (company name, job title, investment experience)
• Financial information relevant to our services
• Communication preferences and interests
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system and device information
• Pages visited, time spent on pages, and navigation paths
• Referring website or source that directed you to our site
• Date and time stamps of access

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and improve our services. These technologies help us:

• Remember your preferences and settings
• Understand how you interact with our platform
• Deliver personalized content and recommendations
• Measure the effectiveness of our communications
• Provide analytics and performance optimization

You can control cookie preferences through your browser settings or our cookie banner. However, disabling certain cookies may limit your ability to use some features of our website.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery and Communication

• Provide access to our strategic asset navigation platform and tools
• Respond to your inquiries and fulfill consultation requests
• Deliver white papers, insights, and educational content
• Send service-related notifications and updates
• Provide customer support and technical assistance

3.2 Platform Improvement and Analytics

• Analyze usage patterns to improve website functionality
• Enhance user experience and platform performance
• Develop new features and services
• Conduct research and statistical analysis
• Monitor and prevent technical issues

3.3 Marketing and Communications

• Send newsletters, market insights, and relevant updates (with your consent)
• Provide information about our services and offerings
• Deliver personalized content based on your interests
• Conduct surveys and gather feedback

3.4 Legal and Security Purposes

• Comply with legal obligations and regulatory requirements
• Protect against fraud, security threats, and illegal activities
• Enforce our Terms & Conditions and other policies
• Resolve disputes and protect our legal rights

4. Legal Basis for Processing (GDPR Compliance)

For users in the European Economic Area (EEA) and Switzerland, we process your personal data based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities
• Contract Performance: When processing is necessary to provide services you have requested
• Legitimate Interests: When we have legitimate business interests that do not override your rights
• Legal Obligation: When we must process data to comply with legal requirements

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

5.1 Service Providers

We engage trusted third-party service providers who assist us in operating our website, conducting business, and serving our clients. These providers have access to your information only to perform specific tasks on our behalf and are obligated to maintain confidentiality. Categories include:

• Web hosting and cloud infrastructure providers
• Analytics and performance monitoring services
• Email delivery and communication platforms
• Customer relationship management systems
• Payment processors (if applicable)

5.2 Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders, subpoenas, or legal process
• Requests from government authorities or regulators
• Protection of our legal rights and property
• Prevention of fraud or security threats
• Emergency situations involving personal safety

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and the choices you may have regarding your information.

5.4 With Your Consent

We may share your information with third parties when you have provided explicit consent for such sharing.

6. International Data Transfers

AssetNavigation Online is based in Switzerland. Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction.

When we transfer personal data internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions recognizing equivalent data protection
• Binding corporate rules and certification mechanisms

Switzerland is recognized by the European Commission as providing adequate data protection under GDPR.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure storage with access controls and authentication
• Regular security assessments and vulnerability testing
• Employee training on data protection practices
• Incident response procedures and monitoring systems

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods depend on:

• The nature of the information and purpose of processing
• Legal and regulatory requirements (typically 7-10 years for financial records)
• Our legitimate business interests and contractual obligations
• Your consent and preferences (where applicable)

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

9.1 Access and Portability

• Request access to the personal information we hold about you
• Receive a copy of your data in a structured, commonly used format
• Request transfer of your data to another service provider

9.2 Correction and Updating

• Correct inaccurate or incomplete information
• Update your contact details and preferences

9.3 Deletion and Restriction

• Request deletion of your personal information (subject to legal obligations)
• Restrict or object to certain processing activities

9.4 Consent Withdrawal

• Withdraw consent for processing based on consent
• Opt-out of marketing communications at any time

9.5 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to your request within the timeframes required by applicable law (typically 30 days).

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete such information promptly.

If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites, services, or resources that are not operated by us. This Privacy Policy does not apply to those external sites. We recommend reviewing the privacy policies of any third-party sites you visit, as we are not responsible for their practices or content.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Provide notice through our website or via email
• Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

13. Contact Information

14. Supervisory Authority

If you are located in the EEA or Switzerland and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection supervisory authority.

For Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
Website: https://www.edoeb.admin.ch